Makhadzi Forced To Reduce Prices Of Her Sneakers
As a result of experiencing financial losses an Afro-pop musician, Makhadzi, has been forced to sell her sneakers at a discounted price that is almost half of their original value.
Her Kokova sneakers, which were initially priced at R900, are now being sold for R450 at Festival Mall in Kempton Park, Gauteng.
Sunday World’s report suggests that Makhadzi, whose birth name is Ndivhudzannyi Ralivhona, is being held responsible for the poor sales of her sneakers due to insufficient marketing and promotion.
Kicks Kokovha, the company that manufactured the sneakers, has taken legal action against the accomplished musician to seek compensation for the losses incurred.
It is alleged that she was supposed to wear the sneakers during her performances and promote them on social media but instead was seen wearing international brands most of the time.
Sammy Mhaule, the founder of Kicks Sportswear, was quoted by Sunday World stating that they had invested a significant amount of time in developing the sneakers, but the singer did not adhere to the terms and conditions of their agreement.
Mhaule acknowledged that the Kokovha sneakers, which were supposed to be promoted by Makhadzi, are now being sold at a reduced price as he needs to recover his losses.
“Yes, Kokovha, which was meant to be hers to work on, is going at half price because I need to get my money back, it’s like they left me to do damage control by myself,” Mhaule said.
Makhadzi Parts Ways With Open Mic Productions
Just a few days ago, Makhadzi made headlines when news broke that she had ended her three-year working relationship with Open Mic Productions, the music label that she had been signed to.
In a statement, Makhadzi explained that she believed it was time for her to part ways with the label, and that she now considers herself an independent artist.